Thursday, November 20, 2008

Day 2: Feeney's




There are those places you come across in life where you just feel comfortable and safe.
Feeney’s is one of those places.

When bus-driver Fred heard we were starting day two off with Feeney’s, he wasted no time telling a story about his wife’s shopping experiences there. He also made sure to tell us they have a reputation for excellent customer service, which is hard to tell on a tour visit (everyone’s on their best behavior), but easy to believe.

With displays from floor to ceiling, I felt fully encapsulated by the store. I was starting to think Feeney’s main goal is to give their customers a sore neck…flying reindeers, airplanes, clouds, to name a few.

You never know what catches a person’s eye or what fills a void in someone’s home. On that premise, Feeney’s offers a bidding process to customers on select pieces-parts of displays. On the way out, I saw slips of red paper on a large china cabinet. Sometimes fixtures need to move and make room for newer ones. The bidding gives customers a chance to grab something (e.g., baker’s rack) for cheap, and Feeney’s makes out too, getting money for a piece that might otherwise find it’s way to the dumpster.

Feeney’s figurine collection is just one more knife in the drawer. I’m not sure that saying makes any sense. What I mean is aside from their seemingly unlimited Christmas merchandise, they are a destination location for Byer’s Christmas Carolers and everything Department 56 (plus retired pieces). They don’t skimp and that’s why it works for them. If you decide to run with a collection line, thoroughness is a good way to go. It gives your customers a sense of security with their investment. If they want to continue collecting, they’ll know where to turn first.

1 comment:

Oil Painting said...

everyone seems so busy! they work hard, don't have so much time to tell us about his life experience.

The store give us a feeling that we are flying in air. so beautiful! I make dream that i can fly......