Bruegger's Bagels just introduced an interesting new promotion to keep customers coming into its stores. "The savings go up with every cup" is the tagline for Bruegger's Bottomless Mug Club, which allows patrons who pay a flat fee of $129 to receive unlimited coffee, tea and soft drinks in 2009. To sweeten the deal, they also receive a Bruegger's coupon book worth $40.So, $129 for coffee seems like a lot, doesn't it? Not when Bruegger's illustrates your savings on its promotional pieces. If you get three cups a week in 2009, you'll save more than $130. Five cups a week saves you $310, and seven cups a week gives you a savings of $485 (plus a case of the caffeine jittters).
The concept is genius. Save the few people who will go in there, get their cup of coffee and be on their merry way, the majority of customers won't be able to resist that cream cheese-slathered bagel or egg and ham breakfast sandwich to go along with their beverages. Bruegger's has pretty much got a customer for life. Or at least for a whole year.
2 comments:
Actually they've been doing this for years. My 2009 cup makes my 5th.
nice blog.
Thanks for sharing.
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