Wednesday, September 10, 2008

Cannor Nursery

This particular Cannor Nursery store has the right attitude when it comes to marketing and branding. The garden center really wanted to emphasize its focus on water gardening, so it created Wildwood Waterscapes. Giving the water gardening department its own name shows it’s not simply an auxiliary product category for Cannor – it’s something the garden center really focuses on.

Another cool venture Cannor is participating in is the “100th Monkey Effect.” The story behind the “100th Monkey” comes from Lyall Watson’s book “Lifetide,” which describes scientists studying macaque monkeys on the Japanese island of Koshima. Every day, scientists delivered sweet potatoes to the sandy shores to feed the monkeys, who ate the sandy potatoes for weeks, until one day, one of the monkeys washed the dirt off. A few days later, the monkey had taught his mother to wash her potatoes, too. Eventually it spread, and a group of 100 monkeys followed suit. After the “100th Monkey” tipping point, the whole colony was washing the sand off their potatoes before eating them.

The story is meant to be taken to heart and considered in the context of climate change. When will there be enough people concerned about the planet that we’ll reach a tipping point?

All the proceeds from the purchase of these cute monkey statues (pictured) go directly to the David Suzuki Foundation, which uses science and education to promote solutions that conserve nature and help achieve sustainability within a generation.

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