Friday, September 24, 2010

Loyalty: Supporting Other Local Businesses

OK, two posts in one day? Shocking, right? And they're both about loyalty programs. I just saw a story about a loyalty program in Portland, Ore. that features 50 local businesses. So the customer gets a loyalty card and uses it at any of those 50 businesses for points that accumulate.

There's even a garden shop on there: Naomi's Organic Farm Supply. The program is called Supportland, and you can read about the program in the FAQs.

As the proud owner of multiple key fobs, this sounds awesome to me. No more fumbling with multiple fobs when you can just swipe or scan the one card. Apparently an iPhone app is in the works, too.

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