I was impressed with Donzell’s overall. I felt like the layout made sense, and - Ernest Wertheim would appreciate this - there was very clearly marked entrance that was separate from the exit. The first thing I saw when I walked in was a little pathway of statuary, which you don’t see often first thing in the retail shop. But I thought it worked. I meandered for quite a while, and the signage helped me through the whole place. I felt very comfortable, despite never shopping there before.
Couple of things I noticed that I liked:
Couple of things I noticed that I liked:
This display just really struck me. It's the first one you see right when you walk into the greenhouse, and sets the tone for the rest of the place. Very fun and funky.
Check out these wide aisles. There's little to no butt brush going on here (yes, I stole that from Paco Underhill, in case you were wondering).
Yep. That's a trash can. There were several around the building. It's simple, but not something I often see in garden centers, especially smaller ones.
This is my cart when I walked out. I wasn't planning on buying anything, but they got me with the herbs, and then I added a tomato plant. They had the Garden-tone cross merchandised with it, so I picked up some of that. Then I thought, heck, I'm spending money, might as well go get that bird feeder I wanted to put in the back yard. Then I needed a hook for it. Do you see how this all starts to add up?
Another idea that's good for the customer and the retailer is a cooler full of water and pop at the registers. Sometimes it's sweltering in the garden center, and customers will drop a couple of extra bucks to quench their thirst after a shopping excursion.
Learn more about Donzell's at www.donzells.com, and read on for Graf Growers.
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