I came across a story about a small business owner who's found a creative way to attract customers during the recession. Sam Lippert, who owns the Java Street Cafe in Ohio, is letting his customers name their own prices for the food and drinks they purchase there.
Sure, some customers are definitely underpaying, but many are overpaying, too, which balances it out. And according to employees, patrons are definitely digging the new policy.
"In the current economy, maybe that's what people need to feel comfortable going out again," Lippert said. "They need to know that they're going to pay what they feel is a fair price for what they're getting."
Check out the full story here.
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