Tuesday, March 24, 2009

Flash Is The Enemy

I recently invested in a new camera for myself. It's a point-and-shoot Sony Cybershot...10 megapixels, which means the images can be enlarged into wallpaper, I think. It does all the work. What are you working with?

Spring is here, technically. Soon, the colors will pop and make you a believer. Whatever camera you have, I hope it's digital and I hope it allows you to upload your floral images to your garden center's website. Then you can show your customers what you're working with, literally.

Writing for Today's Garden Center, I've come to learn one thing...people love pictures, sometimes more than words. I think it's because one picture is worth 1,000 tiny little words...at least that's the word on the street. So make sure you indulge in photography, too (if your website can handle it).

Take pictures of what's new, what's hot...or simply, what your place looks like. What you snap can also make for some great signage. I came across two helpful floral/landscape photography websites: Landscape and Floral. Sort of a photography for dummies. Which is perfect, because I'm a dummy when it comes to this, and I found they both had great tips and FYIs I sometimes forget.

Encourage digital camera use with your customers, too. They can print out pictures of ill plants and bring them in for you to diagnose. According to a recent The News Tribune article on cameras as the newest must have garden tool, cameras help with record keeping, inventories, identification and so on.

So get out there and get your Ansel Adams on.

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