Friday, September 12, 2008

GardenWorks: Mandeville and GardenWorks: Burnaby

Both of these GardenWorks stores aim to inspire. GardenWorks is definitely not afraid to use a little paint to jazz up its displays, and vignettes created using brightly painted doors get customers excited about decorating their porches and patios.

The Burnaby store is the flagship, and there’s no shortage of curb appeal at this store. Beautifully planted flower beds at the entrance invite customers in. At Mandeville, the quaint cafĂ© includes a lovely patio with tables and chairs, helping to make it a true destination garden center.

The stores also do a fantastic job with their cross merchandising, always helpful in getting the add-on sale and raising average price per transaction.

Sustainability is an important mission for GardenWorks, too. GardenWorks not only offers reusable shopping bags printed with a message to support independent Canadian garden stores, it also supplies grower flats for shoppers to use and bring back to the store, in place of expensive cardboard boxes.

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