Law No. 6: The Customer (continued)
Part I
The coupon is the lone reason behind a customer's wanting of a particular item(s). If they can't use the coupon, they won't buy the product.
Part II
A customer will complain about the price of a small plant and will often not buy a small plant, but will be more than willing to pay twice as much for a plant twice the size.
Part III
Sometimes customers need vocabulary assistance when reading coupons. A "tray" is not a "flat" and a "purchase" is not synonymous with "item."
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1 comment:
I'm always surprised at how aggressive some people can be about coupons, deals, price-matching, and the like. I've always been embarrassed to assert even the basic deal as listed on the coupon, let alone try and haggle for it to be upscaled or sweetened. Maybe I'm just shy.
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