Friday, April 3, 2009

False Advertising

I hope this doesn't get me blacklisted anywhere, but I like the new Lowe's Home & Garden commercial. It's fun and it certainly gets out the message that Lowe's is going to be stocked, stocked and stocked some more. Check it out...

It must be nice to have their budget. I think that's Gene Hackman doing the voiceover, too...sellout. Didn't he coach a small town team to a national championship in the movie Hoosiers? Now, with this Lowe's's like he's on the other team. Gene, that's so anti-Hoosiers.

Anyway, I noticed at the 20 second mark in the commercial, you get a nice aerial shot of their selection of annuals. I've been to a few Lowe's in my day. You and I both know it doesn't look like that. But we also know that your places probably do.

Hopefully, consumers who make the trip to Lowe's after seeing this commercial will learn what we already know - it's a big place with little quality. Then they'll eventually end up in your parking lot. Don't disappoint.

1 comment:

Joe Lutey said...

I especially love the lowes employee assisting with a flat, just like the selection, we know that isn't going to happen! I was still impressed with the ad though, the are definatly promoting spring this year!