I just got an e-mail from the frequent parker program I belong to at the local airport. The car park is working with Feeding America to host a canned food drive. For every can parkers drop off, they get a dollar off their parking stays (up to $3). Everyone who contributes is also entered into a drawing for the chance to win gas cards.
Maybe some garden centers are doing something like this? If you are, make sure you give your local newspapers and TV stations a call to let them know! They love these human interest kinds of stories, and you just might get some media coverage, while, of course, supporting a great cause.
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