Inherent Laws of Retail Plant Sales

Law No. 6: The Customer (continued)

Part I

The coupon is the lone reason behind a customer's wanting of a particular item(s). If they can't use the coupon, they won't buy the product.

Part II

A customer will complain about the price of a small plant and will often not buy a small plant, but will be more than willing to pay twice as much for a plant twice the size.

Part III

Sometimes customers need vocabulary assistance when reading coupons. A "tray" is not a "flat" and a "purchase" is not synonymous with "item."

Inherent Laws of Retail Plant Sales

Law No. 5: The Customer

Part I

A customer who wants to plant impatiens in the sun or geraniums in shade will complain to you that they don't ever grow well for them there...or if you tell them they won't, they'll tell you they've done it before.

Part II

After about June 30th, the "crazy ones" will appear - customers who aren't regular gardeners, who will want to plant flower seeds and shrubs on the hottest afternoons.

Part III

79% of your shrub shoppers have never actually seen firsthand the plant they want. They merely "saw it in a book." The shrub they want is usually native to South America or Australia.

Next week: The Customer continued
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